A Letter from the Editor in Chief & Publisher

SSI is heading to Las Vegas this June — and we're bringing some of the most exciting names in swimwear, entertainment, and live events with us.

Official Swimsuit Illustrated has always been more than a magazine. It is a platform — for the designers who push swimwear into new territory, for the models who bring those designs to life, for the photographers who find the light, and for the readers who deserve to see all of it at its best.

2026 is the year we take that platform further than it has ever gone.

This year we are publishing our first print issue — a full editorial magazine that will sit on newsstands and coffee tables and be kept, not scrolled past. We are expanding our digital presence with new voices, new stories, and a deeper commitment to the intersection of fashion, lifestyle, and entertainment that has always been at the heart of what SSI does.

And we are going live.

SSI at the Sahara, June 2026

We are proud to announce that Official Swimsuit Illustrated will be participating in three landmark live events in 2026 — each one a showcase for the best of swimwear, fashion, and lifestyle culture. Our events at the iconic Sahara Resort & Casino in Las Vegas, W Hotels, and other premier venues mark SSI’s expansion from the page into the room. These are the stages where our world comes to life.

The first event is a sponsored activation at the Sahara Resort & Casino this June, produced in collaboration with Swimweek LA, White Nights Miami, and Steve Fowler Entertainment — three of the most respected names in live fashion and entertainment production. This is the kind of event SSI was made for.

The Sahara Resort & Casino is one of Las Vegas’s most storied properties — reimagined and restored, and the perfect home for what we are building. The W Hotels partnership extends that footprint to a global network of properties where our audience already spends their time. This is SSI in the rooms and venues where fashion and lifestyle actually happen.

What to Expect

Our live events bring together the swimwear industry’s most talented designers, models, and creatives alongside the entertainment and hospitality partners who set the standard for their industries. Think runway, live entertainment, and the kind of production that earns its own coverage — not just a party, but a moment.

More details on the June 2026 event — including the full lineup, ticket information, and partnership opportunities — will be announced in the weeks ahead. If you are a brand, a designer, a model, a venue, or a creator who wants to be part of what we are building, the conversation starts here.

“The best fashion events don’t just show clothes. They create a world. That’s what SSI is here to do.”

This is the year Official Swimsuit Illustrated steps fully into what it has always had the potential to be — a platform for fashion, lifestyle, and entertainment that lives on the page, on the screen, and in the room.

We are glad you are here for it.