Letter from the Editor
Spring/Summer 2025

This isn’t just another issue—it’s a new era.

When Swanson Interactive Media Group acquired Swimsuit Illustrated® in 2022, we didn’t just purchase a brand—we inherited a legacy. A legacy built on color, confidence, and culture. Today, as Editor-in-Chief and Publisher, I’m proud to say we’re just getting started.

The 2025 relaunch of Swimsuit Illustrated marks the next evolution in fashion and lifestyle media. Yes, we still do print—and always will. There’s something timeless about holding a magazine in your hands. But this isn’t your father’s swimsuit magazine. We’ve expanded into bold, high-impact storytelling across digital platforms, immersive photography, exclusive behind-the-scenes content, and original film and editorial work that redefines beauty and adventure for the modern audience.

This issue represents a turning point: new voices, new faces, and a new standard of excellence. Our editorial scope now spans far beyond fashion—we cover travel, wellness, entertainment, design, and culture with intelligence and intention. Our mission is to elevate, not just captivate.

You’ll meet some of the most magnetic women in the world—on the beach, on the runway, and behind the camera. And for the first time ever, we’re integrating high-res video, editorial interviews, cinematic shoots, and our digital feature: SSI’s 25 to Watch, spotlighting rising talent across fashion, music, and entrepreneurship.

I’ve been called a lot of things—entrepreneur, scientist, philosopher, creative, disruptor. But what drives me is simple: ownership. Building something worth building. Swimsuit Illustrated is being rebuilt from the ground up with authenticity, intelligence, and a fearless vision. We don’t chase trends—we define them. We don’t follow culture—we help shape it.

This magazine isn’t political. It’s not filtered. It’s not afraid. It’s about people. It’s about beauty in all its forms—natural, edgy, strong, soft, loud, quiet. It’s about freedom. And it’s about fun.

I’m glad you’re here. This is only the beginning.

Let’s make some noise.

Clark Swanson
Editor-in-Chief & Publisher
clarkswanson@officialssi.com
Instagram: @swimsuitillustrated