Swimsuit Illustrated ranks the top trending creators on TikTok

As TikTok continues to grow in popularity, so does the influence of its top creators. These individuals have amassed massive followings and have become household names in their own right. Here are some of the top creators on TikTok based on their follower count as of March 2023:

180 million followers

Charli D’Amelio is the most followed person on TikTok. She rose to fame for her viral dance videos and has since become a cultural icon, with her own clothing line and a reality show on Hulu.

92.8 million followers

Bella Poarch went viral for her lip syncing and dance videos, but has since become an advocate for mental health awareness and has used her platform to raise money for various charities.

88.7 million followers

Addison Rae is a close second, known for her dance videos and comedic skits. She has also launched her own makeup line and has appeared in several movies.

58.4 million followers

Spencer Polanco Knight is a beatboxer and musician who has gained fame on TikTok for his impressive skills.

52.8 million followers

Zach King is a filmmaker and magician who creates mind-bending videos that often go viral.

50.7 million followers

Michael Le is known for his impressive dance moves and often collaborates with other creators on the platform.

50.2 million followers

Dixie D’Amelio is Charli’s older sister and has made a name for herself with her music career and comedic skits.

48.5 million followers

Loren Gray is a singer and social media influencer who has been on TikTok since its early days.

46.8 million followers

Khaby Lame is an Italian creator who gained popularity for his reaction videos and relatable content.

45.4 million followers

Riyaz Aly is an Indian creator who rose to fame for his lip syncing and dance videos.

42.8 million followers

Will Smith is a Hollywood actor who has recently joined TikTok and has quickly gained a massive following.

But just what is Tiktok and how does someone make money at it?

TikTok has become one of the most popular social media platforms in recent years, with over 1 billion active users worldwide. With its short-form video format and unique algorithm, the app has given rise to countless viral trends and internet stars. But beyond just being a fun platform to use, TikTok can also be a lucrative one. In this article, we’ll explore how to make money on TikTok.

Creator Fund

One of the most direct ways to make money on TikTok is through the Creator Fund. This program pays creators based on the views they receive on their videos. Currently, the fund pays out $0.01 to $0.02 per view, which may not sound like much, but can add up quickly for creators with large followings.
To qualify for the Creator Fund, creators must meet certain criteria, including being at least 18 years old, having at least 100,000 followers, and meeting a minimum view count requirement. Once accepted into the program, creators will be paid on a monthly basis.

Brand Deals

Another way to make money on TikTok is through brand deals. Brands are always on the lookout for influencers to promote their products, and TikTok is no exception. Creators can work with brands to create sponsored content, such as product reviews, sponsored challenges, or branded hashtags.

To land brand deals, it’s important to have a strong following and engagement on your videos. You can also reach out to brands yourself, or sign up for influencer marketing platforms that connect creators with brands.

Merchandise

If you’ve built up a strong brand for yourself on TikTok, you may be able to sell merchandise to your followers. This can include anything from clothing and accessories to digital products like e-books or courses.
To succeed with merchandise, it’s important to have a clear brand identity and a dedicated fanbase. You can use TikTok to promote your products and drive sales, or sell merchandise through other channels like your own website or online marketplaces.

Live Streams

TikTok also offers a feature called Live Streams, which allows creators to interact with their followers in real-time. During a Live Stream, followers can send virtual gifts to creators, which can be cashed out for real money.
To make money through Live Streams, it’s important to build up a strong following and create engaging content that keeps viewers tuned in. You can also use Live Streams to promote other ways of making money on TikTok, such as merchandise or sponsored content.

Consulting Services

If you’ve become an expert in a certain niche or industry, you may be able to offer consulting services to others. For example, if you’ve built up a large following in the beauty industry, you could offer consulting services to beauty brands or aspiring influencers.

To succeed with consulting services, it’s important to have a clear area of expertise and a strong reputation. You can use TikTok to showcase your knowledge and attract potential clients, or use other channels like LinkedIn to connect with brands and individuals who may be interested in your services.

TikTok offers countless opportunities for creators to make money. Whether through the Creator Fund, brand deals, merchandise, Live Streams, or consulting services, there are many ways to monetize your content and build a career on the platform. By building a strong following, creating engaging content, and staying up-to-date with the latest trends and features, you can turn TikTok into a viable source of income.

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