Viktoria Koroliuk: One of Ukraine's Hottest Exports

From Lutsk to Prague, Viktoria Koroliuk has built a beauty empire on talent, grit, and an uncompromising eye for artistry.

Originally from Lutsk, Ukraine, Viktoria Koroliuk has always been passionate about makeup and beauty. She began experimenting with different styles and techniques at a young age and eventually decided to turn her passion into a profession — becoming one of the most sought-after makeup artists in Eastern Europe.

From Ukraine to Prague

After completing her studies, Viktoria started working as a freelance makeup artist, building her portfolio and gaining experience across a range of editorial and commercial work. But she soon realized she wanted more — a bigger stage, a more competitive market, a city that matched her ambition. That city was Prague.

The move wasn't easy. Language barriers, a new cultural landscape, and the challenge of establishing herself in a foreign market would have stopped most people. Viktoria kept working. Her talent and work ethic paid off quickly, and she made a name for herself in the Prague beauty scene within months of arriving.

"The challenge of a new city either breaks you or builds you. I chose to let it build me."

Teaching the Next Generation

In addition to her commercial work, Viktoria is passionate about sharing her knowledge with aspiring makeup artists. She regularly holds workshops and masterclasses — practical, hands-on sessions that give students the technical foundation and creative confidence to develop their own voice.

Despite the challenges of building a career far from home, Viktoria is grateful for every step of the journey. She continues to push the boundaries of her craft, take on ambitious projects, and build the kind of career that inspires the women coming up behind her.

Ukraine's loss is Prague's — and the world's — gain.